9/3/2023 0 Comments 3 peak mountain snow flake![]() “We did some surveys with our dealers several years ago when all-weather tires first came out and it was really surprising. However, both consumers and tire dealers in areas that see snow are warming up to the all-weather concept as distinctions between all-weather tires, all-season tires and dedicated winter tires become more defined and understood, he reports. But an all-weather tire doesn’t give the consumer extra value if that customer lives in a place where it doesn’t snow.” It’s difficult to pinpoint the precise size of the all-weather segment, says Maher, “because different people have different views. There was a lot of investigation into what it would take to pass the (same) test in a robust manner” when developing a tire for the all-weather segment. Maher notes that Continental’s dedicated winter tires “passed the 3-Peak Mountain Snowflake test with flying colors. Once Continental decided to invest in all-weather, “we put together a project to understand what technologies were needed to build a tire that (satisfied) 3-Peak Mountain Snowflake (requirements) and also delivered other aspects of performance that consumers would be interested in.” And we sort of let them tell us when the market gets to a critical mass.” “We’re not a company that just throws stuff against the wall to see what sticks,” says Maher. And our dealers in those areas said they wanted an all-weather product in the value segment. “What we noticed is that in certain areas of the country, there is demand for a tire that is 3-Peak Mountain Snowflake-certified. While watching competitors roll out all-weather products, the company monitored feedback from its dealers. ![]() This enables the tire to deliver what Continental officials call “best-in-class, overall performance and optimal traction in deep snow, compared to typical all-season tires.”Ĭontinental had been eyeing the all-weather segment for several years prior to launching the General AltiMAX 365AW, according to Joe Maher, product manager, passenger and winter tires. The tire has earned 3-Peak Mountain Snowflake certification. The General AltiMAX 365AW is available in 52 sizes, ranging from 15 inches to 20 inches in rim diameter. The company introduced its first all-weather tire - a General brand product - earlier this year. Continental Tire the Americas LLC sees a bright future for the all-weather segment.
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